Breakaway Methodologies

Our Services

Designed to differentiate a product or service from its competitors by highlighting its unique features and benefits, often positioning it in a distinct category. This approach aims to move away from head-to-head competition in a crowded market, instead creating a new perception or niche where the product can stand out.

Market introduction

Market/Product Differentiation

Customer segmentation

New Category Creation

Growth lifecycle

Value Propositioning

Maturity positioning

Positioning Innovation

Brand Positioning

Marketing & Branding

Concept & Development

Customer Education

Why Choose Our Services?

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DEFINE: How Do Customers Define Value?
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DISCOVER: How Can You Connect With What Your Customers Value Most
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ALIGN: With Customer Industry Drivers, Business Objectives and Operational Issues
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POSITION: Your Competitive Advantages, References And Success Stories
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DIFFERENTIATE: Your Unique Value
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COMMUNICATE And COLLABORATE: How Can You Have A “Value Conversation” With The Customer?
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PLAN And STRATEGIZE: Your Next Customer Meeting

Frequently Asked Questions

Some advantages include reduced competition, pivot to market leadership, perception of higher value and customer loyalty

  • Some of the major industry leaders practicing Breakaway selling methodologies are Apple, Tesla, Redbull, Netflix, GoPro and Airbnb

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Zomara Group quickly gained a reputation for delivering high-quality, impactful services that drove real results for clients.

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